Yes. ChatGPT shows sponsored placements inside its answers, clearly labelled and visually separated from the organic response. Because the ads are matched to the topic of the conversation rather than to a keyword, the unit you buy is the prompt. That makes the decision different from search advertising: you are choosing which questions to appear in, not which keywords to bid on.

Start from where you already appear organically, then buy the gaps that are too slow or too expensive to close. KIME Campaign Builder scores your organic strength and your competitors' on every prompt you track, on a 0 to 100 scale built from 60% mention frequency and 40% how early you are placed in the answer. The prompts where competitors lead by the widest margin are the ones costing you buyers today, and they usually return fastest on paid spend.

Sponsored placements in AI answers are not listed in any public ad library, so they have to be observed by running the prompts. KIME records every placement it sees: which advertiser, on which prompts, in which categories and countries, with which creative, and how each advertiser's share of voice moves week to week. Coverage spans ChatGPT, Google AI Mode and AI Overviews, Perplexity, Claude, Gemini, Copilot and Meta AI.

GEO, or generative engine optimization, is the organic half: earning mentions in AI answers through content and authority. Paid placement is the other half: buying a labelled slot in the same answer. They run on the same data, because the prompts where you are organically weakest are usually the ones worth buying, and the prompts you already own are the ones to leave alone.

Measure bought share against earned share on the same prompts. If a prompt's organic strength climbs while paid is running, the spend is compounding; if it only moves while the ads are live, that gap needs a content answer instead. KIME tracks both on the same prompt set, so the two can be compared directly rather than in separate reports.