THE ECOMMERCE GEO PLAYBOOK

How customers find you has changed.

A four-part field guide for ecommerce brands navigating the shift from search engines to answer engines. Measure where your brand shows up across ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude. Find the gaps that are costing you revenue. Act on what actually moves the needle.

FROM SEO TO GEO, A NEW ERA 

Your brand has an AI footprint. The question is whether it's working for you.

When a shopper asks ChatGPT for the best running shoes for flat feet, or asks Perplexity which sustainable cookware brand to trust, an answer is generated. Your brand is in that answer, or it isn't. AI visibility is the discipline of making sure it is, and that the answer reflects what your brand actually stands for.

01

Visibility

How often the answer engine names your brand when a shopper asks a question your category should be in. The most direct measure of whether you exist in this channel.

02

Placement & sentiment

Where in the response your brand appears, and how it's described. Being mentioned third, with a hedge, is not the same as being recommended first.

03

Citations

The URLs and sources the model pulled from to construct its answer. Citations are the supply chain of AI visibility. Influence the inputs, you influence the output.

THE OPPORTUNITY, BY THE NUMBERS

The traffic models that built the last decade of ecommerce are quietly being rewritten.

1.5B

Users reached every month by Google AI Overviews alone, across more than 200 countries.

SOURCE · GOOGLE

3×

How much more strongly brand mentions correlate with AI citations than traditional backlinks.

SOURCE · AHREFS, DEC 2025

527%

Growth in AI-referred sessions between January and May 2025. The curve is steeper than early SEO.

SOURCE · SPARKTORO

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