About Meta AI

Meta AI is Meta’s consumer-facing AI assistant, integrated directly across Meta’s ecosystem. It brings generative AI to billions of users through everyday products, making it one of the most widely distributed AI systems in the world.

How this system works

  • Deep Platform Integration: Embedded across Instagram, WhatsApp, Messenger, and Meta’s web experiences.

  • Conversational Interface: Designed for real-time assistance, discovery, and content interaction.

  • Mass Distribution: Reaches users at global scale through Meta’s apps.

  • Rapid Iteration: Continuously updated and improved within Meta’s ecosystem.

  • Consumer-Centric: Optimized for everyday questions, exploration, and recommendations.

Why it matters in KIME

As a primary AI interface used daily by billions of people, Meta AI plays a significant role in how brands, products, and entities are surfaced in AI-driven conversations. KIME includes Meta AI to track and understand brand visibility within one of the world’s largest closed AI ecosystems.