What is Microsoft Copilot?

Microsoft Copilot is Microsoft's AI assistant, embedded across Microsoft 365, Windows, Edge, and Bing. It brings AI directly into the tools professionals already use, Word, Excel, Outlook, Teams, and PowerPoint, so people can draft, analyze, and get answers without leaving their workflow. Microsoft 365 Copilot crossed 20 million paid seats in April 2026, and more than 90% of the Fortune 500 now use Copilot in some capacity.

Copilot draws on Microsoft's Bing search index for live web results, the same index that also feeds ChatGPT Search. That shared foundation means a strong Bing presence improves your visibility across both surfaces at once. Copilot holds roughly 14% of the generative AI chatbot market by traffic, and its reach inside the enterprise, where it sits alongside email and documents, makes it a uniquely embedded professional touchpoint.

What Microsoft Copilot is best for

Copilot's home is the workplace, which shapes where it is strongest:

  • Productivity inside Microsoft 365: drafting documents, analyzing spreadsheets, and summarizing meetings in-app.

  • Enterprise workflows: deployed across most large organizations, reaching employees at their desks.

  • Web-grounded answers: pulling live results from Bing for research and recommendations.

  • Custom agents: organizations build tailored Copilot agents for internal and customer-facing tasks.

Why it matters to rank in Microsoft Copilot

Copilot reaches professional decision-makers inside the applications where work actually happens. When an employee asks Copilot to research vendors, compare tools, or summarize a market, your presence, or absence, in that answer influences a real business decision, often at a large company.

The practical lever is Bing. Because Copilot grounds its web answers in the Bing index, optimizing your Bing presence lifts your visibility in both Copilot and ChatGPT Search, a rare two-for-one in AI Search. Managing this is Generative Engine Optimization (GEO) aimed at the enterprise workflow, and it is exactly what KIME measures and executes.

How KIME helps you win in Microsoft Copilot

KIME is the agentic operating system for AI Search, and Microsoft Copilot is a core integration. With KIME you can:

  • Track your visibility: measure how often Copilot mentions your brand, in what context, and for which prompts, across markets and languages.

  • See your sources: understand the content and Bing signals Copilot draws on when it describes your category.

  • Benchmark competitors: compare your share of voice, sentiment, and placement against the brands Copilot surfaces instead of you.

  • Execute with AWX: KIME's Agentic Workforce Execution turns insights into action, running the content, outreach, and technical fixes that strengthen how Copilot represents you.

Start tracking your brand in Microsoft Copilot today, and reach professionals where they work.

Frequently asked questions

How do I track my brand's visibility in Microsoft Copilot?

KIME monitors how Copilot mentions, describes, and recommends your brand across the prompts and markets that matter to you, with visibility scores, sentiment, and share of voice, updated continuously.

Does Microsoft Copilot use Bing for search?

Yes. Copilot grounds its web answers in Microsoft's Bing index, the same index that feeds ChatGPT Search, so a strong Bing presence lifts your visibility across both.

Why does Copilot visibility matter for B2B brands?

Copilot is used by more than 90% of the Fortune 500 inside Microsoft 365, so the people asking it to research or compare tools are often professional decision-makers you want to reach.

Why isn't my brand showing up in Copilot answers?

A weak Bing presence or thin, poorly structured content can keep you out. KIME identifies the gap and AWX executes the content and technical fixes to close it.

Can KIME improve my Copilot visibility, not just measure it?

Yes. KIME's AWX automatically carries out the recommended actions, writing content, running outreach, and fixing technical structure, so your Copilot visibility improves over time.