About Perplexity

Perplexity is an AI-native search engine combining conversational answers with transparent citations. It is rapidly becoming a trusted tool for research and information discovery, positioning itself as a credible alternative to Google.

How this model works

• AI-Native Search: structured answers with contextual depth.

• Trusted Sources: citations ensure accuracy and transparency.

• Multi-Modal Results: blends text, references, and context in one view.

• Growing Adoption: expanding among professionals and knowledge workers.

• Credible Alternative: shaping the next generation of search behavior.

Why it matters in KIME
Perplexity is gaining traction as the AI-native alternative to search. By including it in KIME, brands can track how they’re positioned in a platform that emphasizes authority and trust — critical factors in shaping reputation and purchase decisions.