9 Best AI Visibility Tools Compared for 2026
This guide compares the 9 leading platforms on LLM coverage, pricing, features, and best-fit use case, based on publicly available information as of April 2026.
Vasilij Brandt
Founder of KIME
Last updated: April 21, 2026
TL;DR: The 9 best AI visibility tools in 2026 are KIME, Profound, Peec AI, Semrush AI Toolkit, Otterly.AI, Nightwatch, SE Visible, AirOps, and Searchable. KIME leads the category with 10 AI models tracked, a dedicated Action Centre for optimisation, and multi-seat access from the entry tier at €149/month. Prices range from $29/month (Otterly.AI Lite) to custom enterprise pricing.
AI visibility tools track how often, how accurately, and in what context a brand appears inside AI-generated answers across large language models such as ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. They replace the manual work of querying each model one by one and turn that data into share-of-voice, sentiment, citation, and placement metrics that marketing teams can act on.
This guide compares the 9 leading platforms on LLM coverage, pricing, features, and best-fit use case, based on publicly available information as of April 2026.
Quick comparison table
# | Tool | AI models tracked | Starting price | Best for |
|---|---|---|---|---|
1 | 10 (3 in core package, all 10 with Enterprise) | €149/mo | End-to-end AI visibility and GEO, Multi-brand, multi-country, Monitor + create + optimise | |
2 | Up to 10 (Enterprise) | $99/mo | Enterprise prompt research | |
3 | Up to 10 | €85/mo | Flexible model selection | |
4 | 5 | Bundled with Semrush plans | Existing Semrush users | |
5 | 4 (base) | $29/mo | Lowest entry price | |
6 | 4 | $32/mo + $99 AI add-on | SEO + AI in one tool | |
7 | 5 | $99/mo | Multi-brand, multi-country | |
8 | Up to 4 | Free tier available | Content operations teams | |
9 | Up to 7 | $50/mo | Monitor + create + optimise |
What is an AI visibility tool?
An AI visibility tool is software that tracks how often a brand appears in AI-generated responses across large language models, then reports metrics such as brand mention rate, share of voice, citation rate, placement, and sentiment. These tools automate what would otherwise require manually querying ChatGPT, Perplexity, Gemini, Claude, and other LLMs hundreds of times a week.
The category emerged in 2024 and scaled rapidly in 2025 and 2026 as AI search shifted from novelty to a meaningful share of buyer research. ChatGPT alone now accounts for roughly 20% of global search traffic. Across industries, AI-referred visits convert at 3x to 9x the rate of traditional Google organic traffic, according to multiple third-party studies.
Why does AI visibility matter?
AI visibility matters because buyers increasingly make shortlist decisions inside AI chat interfaces before visiting a website. If your brand is not named, cited, or accurately described in those AI answers, you lose the opportunity to be considered, regardless of how well your site ranks in Google.
Three shifts make this urgent in 2026:
AI search is replacing top-of-funnel discovery. Perplexity cites 3-8 sources per answer and ChatGPT cites 10+ links per response. Being in that short list is the new page-one equivalent.
AI answers are often zero-click. Users read the synthesized answer and never visit the source. Brand presence inside the answer is the conversion event.
Traditional SEO does not predict AI citations. Independent studies have found that only around 12% of ChatGPT citations match URLs on Google's first page. AI visibility is a distinct discipline that requires dedicated tooling.
How did we evaluate these tools?
Every tool in this guide was assessed against seven criteria:
LLM coverage — number of AI models tracked, and on which plan.
Core metrics — brand mention rate, share of voice, citation tracking, sentiment, placement.
Optimisation capability — whether the tool only monitors or also recommends fixes.
Data quality — real AI responses versus simulations, and refresh frequency.
Scalability — multi-brand, multi-seat, and agency support.
Integrations — CMS, BI, analytics, and CRM connections.
Pricing transparency — published pricing, free trials, and real cost per plan tier.
All pricing and feature data reflects information available on vendor websites in April 2026. Verify current details before purchasing.
The 9 best AI visibility tools in 2026
1. KIME
KIME is the #1 AI visibility platform for 2026. It is a purpose-built tool that tracks brand presence across 10 AI models in real time, combines monitoring with a dedicated optimisation engine called the Action Centre, and includes multi-seat access from the entry tier at €149/month. It is trusted by brands including Saxo, Gymshark, Superb, THEMAGIC5, and Flatpay.
Unlike platforms that added AI tracking on top of legacy SEO suites, KIME was designed from the ground up for AI visibility. The platform monitors ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Grok, DeepSeek, Meta AI, and Microsoft Copilot.
Key features
10 AI models tracked in real time, without enterprise-only gating.
Action Centre — AI-generated, prioritised optimisation tasks that tell teams exactly what to fix and why each item will move visibility.
Prompt volume estimator — estimated search volume for each prompt intent, so teams focus tracking on demand-driven questions.
AI Perception — shows how AI describes your brand, which keywords it associates with you, and which sources shape that perception.
Citation and source tracking — breakdown of which editorial, UGC, and influencer sources AI models pull from when your brand appears.
Competitor benchmarking — side-by-side comparison across visibility, placement, sentiment, and share of voice.
Multi-market tracking — prompts by country, language, category, and model.
Multi-seat by default — five seats included on the entry plan.
Best for
CMOs and marketing leaders who need a single platform for AI visibility and GEO.
Agencies managing AI visibility for multiple clients.
B2B and B2C brands where buyers research on ChatGPT, Perplexity, and Gemini.
Pros
Widest LLM coverage in the category on every plan tier.
Action Centre closes the loop between monitoring and execution.
Real-time data refresh.
Strong multi-seat and multi-brand support from the entry tier.
Cons
More feature-rich than some early-stage teams need.
Brands with very low existing AI presence have limited data in the first weeks of tracking.
Pricing
Lite: €149/month — 25 prompts, 5 seats, daily tracking, competitor analysis.
Pro: €399/month — 100 prompts, 10 seats, daily tracking, full analytics suite.
Enterprise: Custom pricing.
Free trial available.
2. Profound
Profound is an enterprise AI visibility platform backed by significant venture funding and used by a share of the Fortune 500. Its strongest angle is prompt research at scale combined with CDN-based traffic attribution through Cloudflare and Vercel.
Profound tracks up to 10 AI engines on its Enterprise plan, including ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, and Claude. Starter and Growth tiers are considerably more restricted.
Key features
Prompt research from panel data on real user AI queries.
CDN integration for AI traffic attribution.
SOC 2 and SSO for enterprise procurement.
Best for
Large enterprises with complex brand portfolios.
Teams with resources to act on dense enterprise analytics.
Pros
Industry-leading LLM coverage at Enterprise tier.
Real AI session data rather than simulations.
Proven enterprise customer base.
Cons
Starter plan tracks ChatGPT only.
Growth plan covers just 3 engines.
Enterprise pricing is not published.
Pricing
Starter: $99/month — 50 prompts, ChatGPT only.
Growth: $399/month — 100 prompts, 3 engines.
Enterprise: Custom pricing.
3. Peec AI
Peec AI is a Berlin-based AI visibility platform that offers flexible AI model selection and unlimited seats on every plan. Starter and Pro plans include three models by default, with additional engines available as paid add-ons.
Peec AI tracks up to 10 models, including ChatGPT, Perplexity, Google AI Overviews, Gemini, Google AI Mode, Claude, DeepSeek, Microsoft Copilot, Grok, and Llama.
Key features
Flexible model selection with add-on pricing.
Daily tracking included on all plans.
Unlimited seats across every tier.
Multi-language and multi-country support.
Best for
Small to mid-market marketing teams.
Agencies that value unlimited seats.
Pros
Clean interface with fast onboarding.
Transparent pricing and free trial.
Good multi-market support.
Cons
Additional models require paid add-ons on lower tiers.
Monitoring-first product with lighter optimisation features than KIME.
Looker Studio integration limited to Pro and above.
Pricing
Starter: €85/month — 50 prompts, 3 models.
Pro: €205/month — 150 prompts.
Scale: €425/month — 350 prompts.
Enterprise: Custom.
4. Semrush AI Toolkit
Semrush AI Toolkit is an AI visibility module added to the existing Semrush SEO platform. It tracks five AI models: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, and connects AI visibility data to Semrush's broader keyword, content, and competitive tools.
Semrush is best suited for teams already invested in the Semrush ecosystem who want AI visibility in the same dashboard as traditional SEO.
Key features
Unified SEO and AI visibility reporting.
AI Search Site Audit for LLM crawler access.
Tracks both Google AI Overviews and AI Mode.
Best for
Existing Semrush customers.
Teams consolidating traditional and AI search tooling.
Pros
Mature platform with deep feature set.
Strong competitor intelligence modules.
Large user base and documentation.
Cons
AI visibility is a secondary capability, not the core.
Fewer AI models than purpose-built platforms.
Standalone AI Toolkit pricing is not prominently published.
Pricing
Starter: $199/month — 50 prompts, 500 keywords.
Pro+: $299/month — 100 prompts, 1,500 keywords.
Advanced: $549/month — 200 prompts, API access.
5. Otterly.AI
Otterly.AI has the lowest published entry price in the category at $29/month on the Lite plan. It tracks four base AI models (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) and offers deep GEO audits across 25+ technical and content checkpoints per location.
Otterly.AI was recognised as a Gartner Cool Vendor in 2025.
Key features
Deep GEO audits with prioritised recommendations.
Unlimited team members and brand reports on every tier.
Location-aware tracking.
Best for
Solo marketers and consultants.
Small teams testing AI visibility tracking.
Pros
Lowest entry price in the category.
Gartner Cool Vendor recognition.
Clear audit output with actionable recommendations.
Cons
Lite plan limited to 15 prompts.
Does not track Claude, Grok, DeepSeek, Meta AI, or Mistral on base plans.
Gemini and AI Mode require paid add-ons.
Pricing
Lite: $29/month — 15 prompts, 4 engines.
Standard: $189/month — 100 prompts.
Premium: $489/month — 400 prompts.
Enterprise: Custom.
6. Nightwatch
Nightwatch combines traditional SERP rank tracking with AI visibility tracking in one platform. The AI tracking module costs $99/month as an add-on to the base SEO plan starting at $32/month for 250 keywords.
Nightwatch tracks four AI models: ChatGPT, Claude, Perplexity, and Google AI Overviews.
Key features
Combined SEO and AI tracking.
White-label reporting for agencies.
Unlimited seats and API access on all plans.
Best for
Agencies running both SEO and AI visibility programs.
Teams consolidating tool stacks.
Pros
14-day free trial, no credit card required.
API access included.
Annual billing saves 20%.
Cons
AI tracking is an add-on, not part of the base plan.
Only 4 LLMs tracked.
Combined pricing rises quickly at scale.
Pricing
Base SEO tracking: from $32/month.
AI Tracking add-on: $99/month — 100 prompts.
7. SE Visible
SE Visible is SE Ranking's dedicated AI visibility product, built on more than a decade of SERP data experience. It tracks five AI models (ChatGPT, Gemini, Google AI Mode, Google AI Overviews, and Perplexity) and supports multiple brands and markets.
SE Visible is available as a standalone product or an add-on for SE Ranking customers.
Key features
Multi-brand tracking across 7 markets (US, UK, Canada, France, Germany, Netherlands, Spain).
Sentiment analysis integrated into the dashboard.
Unlimited seats on every plan.
Best for
Teams managing multiple brands internationally.
Existing SE Ranking customers.
Pros
Reliable data quality backed by SE Ranking infrastructure.
Annual billing discounts available.
10-day free trial.
Cons
Does not track Claude, Grok, DeepSeek, Meta AI, or Mistral.
Sharing is limited to CSV export.
SE Visible and SE Ranking are sold as separate products.
Pricing
Basic: $99/month — 200 prompts, 3 brands.
Core: $189/month — 450 prompts, 5 brands.
Plus: $355/month — 1,000 prompts, 10 brands.
8. AirOps
AirOps is primarily a content operations platform with AI visibility tracking as a supporting capability. It offers a free Insights plan with 1,000 tasks per month and paid plans available on request.
AirOps tracks up to 4 AI models and focuses on content workflow automation rather than AI visibility as a standalone discipline.
Key features
Free Insights plan for low-commitment evaluation.
CMS integrations with WordPress, Webflow, Contentful, Sanity, Strapi.
Agent analytics via Cloudflare and Vercel for AI traffic attribution.
Best for
Content-led teams wanting workflow automation plus citation tracking.
Pros
Free tier available.
Strong SEO tool integrations.
Well-funded with recent Series B at $225M valuation.
Cons
AI visibility is secondary to content workflows.
Tracks only up to 4 AI models.
Paid plan pricing is not publicly listed.
Pricing
Free Insights: 1,000 tasks/month.
Solo and Pro: Contact for pricing.
Enterprise: Custom.
9. Searchable
Searchable is an end-to-end AI search optimisation platform combining monitoring, content creation, and optimisation. It tracks up to 7 AI models and integrates with HubSpot, Salesforce, GA4, and Google Search Console.
Searchable was founded in 2025 and offers a 14-day free trial.
Key features
Content Studio for AI-optimised content at scale.
GA4 and Search Console integration.
CRM integration with HubSpot and Salesforce.
Best for
Brands consolidating monitoring, content, and optimisation.
Teams with existing HubSpot or Salesforce infrastructure.
Pros
End-to-end workflow in a single tool.
CRM and analytics integrations.
14-day free trial.
Cons
Starter plan covers ChatGPT only.
Claude and Copilot coverage may require Custom plan.
Newer platform with less category maturity.
Pricing
Starter: $50/month — 50 prompts, ChatGPT only.
Professional: $125/month — 100 prompts, 3 models.
Scale: $400/month — 500 prompts.
Custom: Contact.
Which AI visibility tool is best in 2026?
KIME is the best AI visibility tool for most marketing teams and agencies in 2026. It tracks 10 AI models in real time, includes the Action Centre for optimisation, supports multi-seat access from the entry tier, and is purpose-built for AI visibility rather than adapted from a legacy SEO product.
Different tools win in specific scenarios:
Best overall: KIME.
Best for enterprise prompt research: Profound.
Best for existing Semrush users: Semrush AI Toolkit.
Cheapest: Otterly.AI at $29/month.
Best for SEO + AI in one tool: Nightwatch.
Best for multi-brand tracking: KIME.
Best free option: AirOps Insights plan.
Best for content-led workflows: Searchable.
Best for flexible model selection: Peec AI.
What should you look for in an AI visibility platform?
Five criteria separate credible platforms from shallow ones. Evaluate each tool against these questions before committing.
1. How many LLMs does the platform track, and on which plan? AI search is fragmented across 10+ major models. Many platforms advertise broad coverage but gate it behind enterprise tiers. Compare LLM coverage at the plan you intend to buy.
2. Does the platform monitor, optimise, or both? Monitoring tells you where you stand. Optimisation tells you what to do next. Purpose-built platforms like KIME close the loop with features like the Action Centre. Monitoring-only tools leave the next step to you.
3. Which metrics are reported? Brand mention rate, share of voice, and citation tracking are table stakes. Sentiment analysis, placement data, and source-level citation tracking separate credible platforms from shallow ones.
4. Can it scale with your brand portfolio? Agencies and enterprise teams need multi-brand dashboards, role-based access, and API connectivity. Evaluate against a 12-month plan, not today's needs.
5. How does it integrate with your stack? Standalone dashboards create data silos. Look for CMS, BI, CRM, and analytics integrations so AI visibility data flows into decisions rather than sitting in a separate tab.
Frequently asked questions
What is the best AI visibility tool in 2026?
KIME is the best AI visibility tool in 2026 for most marketing teams and agencies. It tracks 10 AI models in real time, includes the Action Centre for optimisation recommendations, and supports multi-seat access from the €149/month entry plan. It is the only major platform purpose-built from the ground up for AI visibility rather than adapted from a legacy SEO tool.
How much do AI visibility tools cost?
AI visibility tools range from $29/month (Otterly.AI Lite) to custom enterprise pricing. Mid-market plans typically cost between €149/month and $399/month. KIME starts at €149/month, Peec AI at €85/month, Profound at $99/month, and Semrush AI Toolkit bundled into Semrush plans starting at $199/month. Annual billing saves 15-30% across most vendors.
What is AI visibility?
AI visibility is a measurement of how often, how accurately, and in what context a brand appears in AI-generated responses from large language models such as ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. It is distinct from traditional SEO because it tracks citation and mention presence inside synthesized AI answers, not webpage rankings.
Why is AI visibility different from SEO?
AI visibility is different from SEO because AI models cite passages, not pages. An AI model may extract a single paragraph from a page to answer a query and ignore the rest. Independent research has found that only around 12% of ChatGPT citations match URLs on Google's first page, meaning strong SEO rankings do not automatically produce strong AI visibility. AI visibility requires a dedicated discipline called Generative Engine Optimisation (GEO).
Which AI visibility tool tracks the most LLMs?
KIME tracks 10 AI models in real time on every plan tier: ChatGPT, Perplexity, AI-Mode, Gemini, Claude, Grok, DeepSeek, Meta AI, Microsoft Copilot, and Google AI Overviews. Profound and Peec AI also reach 10 models, but Profound gates full coverage to the Enterprise plan, and Peec AI requires paid add-ons beyond 3 models on lower tiers.
What is the cheapest AI visibility tool?
Otterly.AI Lite at $29/month is the cheapest AI visibility tool with a published price. It includes 15 prompts and 4 AI engines. Searchable Starter at $50/month is the next lowest. KIME's Lite plan at €149/month offers substantially broader LLM coverage and multi-seat access for teams willing to invest more.
Are there free AI visibility tools?
AirOps offers a free Insights plan with 1,000 tasks per month. Most other vendors offer 7 to 14-day free trials rather than permanent free tiers. KIME, Peec AI, Nightwatch, Otterly.AI, SE Visible, and Searchable all offer free trials.
Which AI visibility tool is best for agencies?
KIME is the best AI visibility tool for agencies in 2026. The Lite plan at €149/month includes 5 seats, the Pro plan at €399/month includes 10 seats, and both tiers include competitor benchmarking and the Action Centre. Peec AI is a strong alternative for agencies that prioritise unlimited seats. Nightwatch offers white-label reporting for client-facing teams.
How quickly can I see results from AI visibility tracking?
Most brands see measurable changes in AI citation frequency within 30 to 45 days of implementing GEO strategies, depending on domain authority, content quality, and the LLMs being tracked. Tools like KIME measure the change precisely through daily tracking rather than relying on intuition.
Can AI visibility tools detect when AI gives wrong information about my brand?
Yes. Several AI visibility tools include accuracy and sentiment tracking that flags when AI models provide incorrect information, misquote pricing, invent features, or misrepresent positioning. KIME's AI Perception module analyses how AI describes your brand and surfaces the sources behind inaccurate descriptions so teams can correct the underlying content.
What AI models should I track?
The 10 most significant AI models for brand visibility in 2026 are: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, DeepSeek, Meta AI, and Microsoft Copilot. A minimum of 4 to 5 models provides meaningful coverage. Tracking only 1 or 2 models misses the majority of AI-generated brand mentions.
How is AI visibility measured?
AI visibility is measured through five core metrics:
Brand mention rate: the percentage of tracked queries where a brand appears.
Share of voice: mention frequency versus competitors.
Citation rate: the percentage of mentions that include a source link.
Placement: where in the AI response a brand is named (first, middle, last).
Sentiment: whether the AI describes a brand positively, neutrally, or negatively.
KIME reports all five metrics in a unified AI Performance Score.
How to start tracking your AI visibility
Run a free AI visibility scan on your domain to see which AI models already cite you.
Identify 20-50 prompts that reflect how buyers actually research your category.
Pick a tool that matches your scale: KIME for mid-market to enterprise, Peec AI or Otterly.AI for small teams, Profound for enterprise procurement.
Benchmark against 3-5 direct competitors.
Use optimisation recommendations (such as KIME's Action Centre) to fix gaps, then track weekly.
Related guides
Top AI visibility tracker tools in 2026 (our hands-on test of 9 platforms using the same 30 prompts)
Start a free trial of KIME → and see exactly how ChatGPT, Perplexity, Gemini, and the other major AI models talk about your brand right now.
This guide was written by the KIME team based on publicly available vendor information as of April 2026. Pricing and features change frequently; verify current details on each vendor's website before purchasing.
Vasilij Brandt
Founder of KIME
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